First Posted November 30, 2008.
How are you handling your interactions with clients / customers?
Right now you are demonstrating to them the reason why they buy from you. You are earning their loyalty and continued business.
However, if you are captured by your own fear of the future, whether it is fear of not being able to pay bills, not having a job, or not being able hold onto your employees, you have to manage your fear so that it does not become the central feature of your relationship with customers.
Now is the time to go further with them than you ordinarily would. Treat your customers as friends. What do you do when a friend is in trouble? You pitch in and help him or her out.
Even if your business is suffering, you cannot entertain the notion that you are a victim of bad times. You have to discipline yourself to believe and help your customers to believe that your future is dependent upon what you will do today. Build strength in those relationships, and when we come out of this mess, the relationship that you have with those customers will be there.
Don't let fear be your primary emotion. Turn off the TV if you have to do so. Reread books that inspired you to become the person you are today. Do whatever it takes to elevate your daily performance to counter the challenges that you are facing. Do so, and your customers will find you the strength in the storm that they need.