Here's an American manufacturer of lawn mowers who chooses not to sell through WalMart. Read the article.
What this points to is that even the most financial of business decisions are moral decisions. Jim Weir's decision had implications that impacted every employee of the Simplicity company. I know that many people think that financial decisions should be divorced from the human cost, but to do so is to really constrict decisionmaking, not release it to clarity.