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Seth Godin on what lasts

Seth Godin, the wisest marketer around, casts a clear light upon the various get-rich-quick schemes that fill the internet.

Seth concludes:

Bottom line: just because the net makes it much easier to measure things, share things, create downlines and hierarchies and yes, scams, doesn't mean its the best way to make something that lasts.

This is precisely why I have shifted away from a focus on outcomes and results to impact upon people.  If you impact people, their lives, families, organizations and communities, beneficially, then you have found something that will sustain itself.  It is that simple. 

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