10 things about writing your first business book - Ben McConnell

Ben McConnell of Creating Customer Evangelists fame and co-author with Jackie Huba of the new book Citizen Marketers offers some helpful ideas for those who are looking to write a business book.

Here are the topics he covers.

1. Why exactly do you want to write a book?

2. Your book should be a magnet.

3. Be aspirational.

4. First, spend 1-2 years building an audience.

5. Fish in the ocean.

6. Book royalties won't buy a BMW.

7. Invest heavily in your writing.

8. Follow the six-month rule.

9. Invest heavily in your marketing.

10. Seth Godin has 19 additional pieces of advice.