The Conversation Continues

The third edition of The Age of Conversation is to be published in the next couple weeks.Age3cover

 Each of these volumes of short, one-page essays is a treasure trove of information, insight and inspiration.

The proceeds from the sale of this volume go to the Make a Wish Foundation.

My contribution is Your Network is Your Brand.

UPDATE: Here are the sections topics.

At the Coalface

There is much to be said for good strategy, but what happens when the strategy is done? What happens when the time for talking is over? This section is about working at the coalface of social media. It’s about the real world lessons that come hard and fast. It’s about case studies and the stories and events that are much better in the re-telling than in the moment.

Conversational Branding

When we talk of brands, we generally understand what it means. But what happens when a brand ventures into online conversation. What does it mean to participate in these conversations? Is this earned media? Is it paid for? Or is there an in-between space?  How important is brand in the social media space?  How does the conversation shape or change the brand?

Influence

Much is made of influence, but what does "influence" mean in social media? Who has it, and who creates it? Does influence mean different things to different people?  Is it hype or can it make the cash register ring?  Is influence one of the new currencies?

Getting to work

They say that the best approach to social media is dive in. But getting to work with social media can be harder than it first appears. What have you done to quickly get to work?  Or perhaps this section is about how you use social media to get to work — literally.  Is it a viable tool for networking and job hunting?  Or maybe this section is about how social media is changing the face of work.  Does getting to work now mean sitting at the kitchen table in your bathrobe?

Corporate Conversations

There is plenty of coverage of social media when the focus is on marketing or advertising. But what is happening in other parts of your business? How is social media playing within your business and has it surprised you?  Or...if you’re a consultant or agency, how do you introduce social media to the C-level at your client’s business?  How do you make social media more than a fad or seem relevant to the bottom line?

Measurement

Can you measure social media? Many claim you can and many claim you can't. But if you can measure social media, should you? And how do you measure it?  And do you measure it in terms of ROI?  Or influence?  Or ability to do good?  What are the metrics that matter and how do you get to them?

In the boardroom

Is social media a fad dreamed up by the marketing department to get the attention of the executives? What are the hard questions and firm answers that get thrown around the boardroom. And who, if anyone, is best placed to answer?  What role should the C-level executives play in a company’s social media strategy?  Do they just green light it?  Should the CEO have a blog?  Or...from a non-profit’s perspective, how does the board of directors play a role in the organization’s SM activities?

Pitching social media

The work has been done and the late nights are weighing heavily on your shoulders. But it's time to buck up - to pull it all together and wow your client. What do you do to impress? Is there a new art to pitching social media? And is it important to eat your own dog food?  Or, if you’re from the PR side of the table, how are you pitching your client’s stories to social media’s influentials?  Or are you using a different tactic?

Innovation and Execution

People make great claims for social media. Is it the long dreamed of silver bullet? Can the tools and techniques be harnessed to drive innovation? How can you take an idea or a strategy and make it work for your brand or your business?  How do you move from idea to actual execution?  What task or tool has social media eliminated or replaced?  What do you predict it will eliminate in the future?

Identities, friends and trusted strangers

Many people are now living much of their lives online.  Who do you call friend?  How do you set boundaries or decide who to let into your circle of influence?  How do you know who to trust when you can’t look them in the eyes?  How do you define your own identity?  What tools, techniques and sites do you find most useful in creating your online brand?  How do offline meetings or conferences influence your online identity?

Here's a link list for all the authors. Check them out. Get to know them. Start a conversation with them. And get ready to get busy.

Adam Joseph

Priyanka Sachar

Mark Earls

Cory Coley-Christakos

Stefan Erschwendner

Paul Hebert

Jeff De Cagna

Thomas Clifford

Phil Gerbyshak

Jon Burg

Toby Bloomberg

Shambhu Neil Vineberg

Joseph Jaffe

Uwe Hook

Steve Roesler

Michael E. Rubin

anibal casso

Steve Woodruff

Steve Sponder

Becky Carroll

Tim Tyler

Chris Wilson

Beth Harte

Tinu Abayomi-Paul

Dan Schawbel

Carol Bodensteiner

Trey Pennington

David Weinfeld

Dan Sitter

Vanessa DiMauro

Ed Brenegar

David Zinger

Brett T. T. Macfarlane

Efrain Mendicuti

Deb Brown

Brian Reich

Gaurav Mishra

Dennis Deery

C.B. Whittemore

Gordon Whitehead

Heather Rast

Cam Beck

Hajj E. Flemings

Joan Endicott

Cathryn Hrudicka

Jeroen Verkroost

Karen D. Swim

Christopher Morris

Joe Pulizzi

Leah Otto

Corentin Monot

Karalee Evans

Leigh Durst

David Berkowitz

Kevin Jessop

Lesley Lambert

Duane Brown

Peter Korchnak

Mark Price

Dustin Jacobsen

Piet Wulleman

Mike Maddaloni

Ernie Mosteller

Scott Townsend

Nick Burcher

Frank Stiefler

Steve Olenski

Rich Nadworny

John Rosen

Tim Jackson

Suzanne Hull

Len Kendall

Amber Naslund

Wayne Buckhanan

Mark McGuinness

Caroline Melberg

Andy Drish

Oleksandr Skorokhod

Claire Grinton

Angela Maiers

Paul Williams

Gary Cohen

Armando Alves

Sam Ismail

Gautam Ramdurai

B.J. Smith

Tamera Kremer

Eaon Pritchard

Brendan Tripp

Adelino de Almeida

Jacob Morgan

Casey Hibbard

Andy Hunter

Julian Cole

Debra Helwig

Anjali Ramachandran

Jye Smith

Drew McLellan

Craig Wilson

Karin Hermans

Emily Reed

David Petherick

Katie Harris

Gavin Heaton

Dennis Price

Mark Levy

George Jenkins

Doug Mitchell

Mark W. Schaefer

Helge Tenno

Douglas Hanna

Marshall Sponder

James Stevens

Ian Lurie

Ryan Hanser

Jenny Meade

Jeff Larche

Sacha Tueni and Katherine Maher

David Svet

Jessica Hagy

Simon Payn

Joanne Austin-Olsen

Mark Avnet

Stanley Johnson

Marilyn Pratt

Mark Hancock

Steve Kellogg

Michelle Beckham-Corbin

Michelle Chmielewski

Amy Mengel

Veronique Rabuteau

Peter Komendowski

Andrea Vascellari

Timothy L Johnson

Phil Osborne

Beth Wampler

Amy Jussel

Rick Liebling

Eric Brody

Arun Rajagopal

Dr Letitia Wright

Hugh de Winton

David Koopmans

Aki Spicer

Jeff Wallace

Don Frederiksen

Charles Sipe

Katie McIntyre

James G Lindberg & Sandra Renshaw

David Reich

Lynae Johnson

Jasmin Tragas

Deborah Chaddock Brown

Mike O'Toole

Jeanne Dininni

Iqbal Mohammed

Morriss M. Partee

Katie Chatfield

Jeff Cutler

Pete Jones

Riku Vassinen

Jeff Garrison

Kevin Dugan

Tiphereth Gloria

Mike Sansone

Lori Magno

Valerie Simon

Nettie Hartsock

Mark Goren

 

Peter Salvitti



Age of Conversation 2 - Sort of a Review

My paperback copy of Age of Conversation 2: why don't they get it arrived just as I was leaving town on a AOC2 cover business trip. It went in my bag, and I began to read it on the first leg of my flight. I got about a third of the way into the book.

My first reaction? This is not just a great book on conversation, but reading it is like having a conversation with the authors. So, it is an example of what it is about.

Consider this. You walk into a meeting, and everyone is introducing themselves, one at a time. They say their name, and then give a brief description of their thoughts about the theme of the meeting. While it could take up the whole meeting to hear from all 237 people attending, you would get a very wide and remarkably idiosyncratic picture of the role of conversation in business and marketing today.

This was my experience in reading the first 68 pages.

Most of us authors are not full time authors, yet most of us blog. So, we are writers, but not all of us have had the benefit of editors who are constantly chopping up our work to make it readable. That said, I'm very pleased with the content and ability of my AOC2 colleagues. All of them are worth reading. Some will stand out more than others, and all have something interesting or valuable to say. Let point to a few that captured my attention while reading on the plane.

Jeff De Cagna - The Quest for Purpose: Associations in the Age of Conversation, p.11 - Writing about Association organizations he writes, "The true purpose of our organizations is not mere relevance, but the capacity to be generative. The search for deeper meaning is a universal pursuit, and yet one that remains largely unfulfilled for most people, including association members."

Lewis Green - What does the Future Hold Business Conversations, p. 16. " The biggest downside of effective business collaboration is geography, as employees oftenare in different towns and cities, states and provinces, and countries and continents."

Richard Huntington - Control or Influence? It's Your Choice. " If we want to gain influence we have to let go.

Deborah Chaddock Brown - Put Your Advertising Strategy in the Hands of Your Customer, p48.   "What would happen if we looked to our best customers to share in the creation of our advertising strategy?"

Phil Gerbyshak - I am a Marketer, p.57.  "I am a marketer because marketing is all there is."

John Herrington - A Consultant's Life, p. 58.  "It just goes to show that looking at the world through the lens of advertising can truly change your whole perspective. It certainly did me."

Tim Jackson - Not All Accidents Are Bad, p. 59. "Be honest ... share your passion for what you do ... Know why you do what you do. ... Have fun with it."

I encourage you to purchase a paperback copy. It has a nice feel to it, and looks great, and is one of those books that will start a conversation just by its size and design.  I highly recommend the book. I've very pleased to be a part of this unique project.


The Age of Conversation Author Links

Last year The Age of Conversation was published. One hundred business people writing about the role ofAge_conversation_2 conversation in business and leadership. Great ideas, insights and practical ways to better engage people in what matters in our businesses.

Editors Gavin Heaton and Drew McLellan are at it again. The Age of Conversation II is in the works for a late summer released. Here are the 236 authors in this year's edition, including yours truly.

Check them out. There's some great influence leaders out there who are flying under the radar. A lot of the best ideas are not in your local bookstore, but right here in the blogosphere.

You can read snippets at Ryan Barrett's blog.

Enjoy the conversation.

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem