Rabbi Issamar Ginzberg wrote to several of us who are in an online community asking for feedback on a blog post. He wanted some help to get the stuff in his head on to paper.
Here's some of what I wrote.
1. The stuff in your head is your voice.
The more you write, the more you'll find what you really need to be saying. I started in blogging in 2004 at the same time I began writing a twice-monthly column for my local paper. The columns weren't bad, though not great. The blog posts were unexceptional until about a year and a half ago when I began to discover what I really wanted to say. What I discovered, in addition, is that I began to spend more time writing than reading. All my life I had been a consumer of other peoples' ideas, and through constant attention to writing, I am becoming a producer of ideas. So, write, write, write and write some more. As you do, you'll find yourself waking up at 3am, getting up, going to the computer, and spending five hours producing something that is personally meaningful, and takes you one step farther down the road of discovery and excellence.
2. Create a structure on which to hang your thoughts.
The easiest way to do this is write series of posts. Typically, in odd lots, of 3 or 5, or maybe even 31. Several years ago, when I knew I'd be traveling for most of the month of July, I wrote a series on questions that could be posted each day for the month. It became the 31 Questions ebook later. As I read through it today, I'm amazed a how much further my thinking has gone.
The basic idea is to create an ideological system for your ideas. It allows not only for people to follow your train of thought, but also for you to build an ideological system for influencing people in a sustainable way. And if you are a very complex thinker like me, meaning your ideas tend to confuse people more than enlighten them, then you need ways to make it simple. That is why I started creating my
one page conversation guides. The personal result is that I have a system for addressing a wider range of issues than I did before. I'm not suggesting you create diagrammatic charts. I am suggesting that you systematize your thinking so that people can get it easily, and you have an ideological platform for expressing the stuff in your head.
3. Write for yourself, your audience will follow.
The tyranny of the marketplace is that it is fickle and doesn't pay close attention. It does not follow but constantly finds you. The loyal audience will give you good feedback, but for the most part, if you try to build your writing around what you think other people are looking for, you'll not find joy and fulfillment in the process of writing.
Writing begins as self-expression, and leads to connection and influence with others. We must not see it as a means to aggrandize ourselves with the public, but rather how we give to them in service and contribution.
Writing is a painful experience because it attacks us at our most vulnerable points. My suggestion for those who feel that they must get the stuff in their heads out on paper is to write. You can find support in the thoughts of writers like Seth Godin, especially his chapter called The Resistance in his latest book, Linchpin: Are You Indispensible?, and Stephen Pressfield's Writing Wednesdays posts and his essential, The War of Art.
Lastly, while you may be writing for yourself, it isn't always about you. It is about expressing yourself in a manner that provides a context for connecting with the world outside your head. Write for yourself, but write to be read, so that the influence of your ideas may make a difference that matters.
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