Charlie Malouf pointed to this post by Joshua Porter about the difference between Facebook and Twitter. Porter is applying a basic principle of network theory to the difference.

In general, there are two ways to model human relationships in
software. An “asymmetric” model is how Twitter currently works. You can
“follow” someone else without them following you back. It’s a one-way
relationship that may or may not be mutual.

Facebook, on the other hand, has always used a “symmetric” model,
where each time you add someone as a friend they have to add you as a
friend as well. This is a two-way relationship, and it is required to
have any relationship at all. So as a Facebook user there is always a
1-1 relationship among your friends. Everyone who you have claimed as a
friend has also claimed you as a friend.
The difference is significant and why I find Twitter more useful for my purposes.
The difference is between closed and open networks of relationships.
With Facebook, both of you have to agree to be friends. On Twitter, you can follow anyone. If your Facebook network doesn't grow, it could mean that you've exhausted your easily reachable potential FB friends. As a result, everyone in your network, is quite possibly just like you, thinking just like you, reading the same books, websites and having the same perspectives.
On Twitter, there is an obsession with numbers of followers. That is useless if you have no purpose other than to be able to say I have a large following. The key to Twitter is creating influence. Being able to reach beyond your natural network of relationships to influence people is the purpose. 
Ron Burt looked at the nature of competition from a network theory perspective in his book Structural Holes. If you are interested in theory, I recommend it. Here's a diagram I created to help me visual Burt's perspective.
What is important to understand is that a closed network becomes a self-congratulatory feedback loop. What binds the group together is a set of shared, unifying values. The potential result is a belief that all that matters is what we know and share together. This is a classic insular community structure. Before the information age emerged, it was possible for this structure to survive because the completitive demands were much less. As my grandfather told me near the end of his life when I asked him what was the most signficant development he had seen in his lifetime. "The radio. It was what told us that there were people living in other places."
Today, close networks suffer from a lack of access to information and opportunities. Many businesses are failing during this recession because their network of relationships is insufficient. Network scale matters more and more.
Open networks, on the other hand, are constantly reaching out for new relationships that lead to new ways of understanding the world and new opportunities for making a difference.
This leads me back to Twitter. The genius of this platform is that it more perfectly replicates two aspects of human relationships.
The asymmetric nature of human communication is the first. Listen to normal conversation and there is a give and take. And the pattern is of short bits of information shared that help advance the conversation. Blog posts can be interactive, but aren't conversational. Facebook is more like email or writing letter. It takes more time to construct a comment, and responses. This is simply because there is more space to write. I just responded to two messages at my Facebook page. Both required a brief response, but the impulse is to write more than is really necessary.
The other aspect is the competitive nature of human relationships. I'm not talking about one-upmanship or poltical gamemanship. Rather, I'm referring to how we seek to influence people with our ideas. This part of human interaction is changing too.
It used to be that trying to influence others meant I spoke in declarative statements that intruded into the listening space of people. It wasn't conversational. It was advertising. Today, the shift to a more conversational mode requires us to listen and respond as we offer our thoughts for influence. The key element in this shift is the importance of asking questions that lead people into a conceptual context that provides them a basis for understanding the ideas that you want to share. This is where my three conversation guides came from. They simply are the result of lots of conversation built around asking clarify questions.
If we want our influence to expand, we need asymmetrical relationships. We need to know people who know people that we need to know, and who need to know us. Which tool is better? Twitter or Facebook? In my estimation, Twitter. Why? Well, ask my Four Questions about the platform.
1. What should be the Impact of Twitter? Are follower numbers a measure of impact or simply a strategy for developing a context for influence? There is a current theme resonating in Twitterland that "retweets" are a better indicator of value. A retweet is simply someone reposting a tweet of yours. it is an indicator of influence.
2. Who should I be impacting through the use of Twitter? Isn't the possibilities limitless? After all if you are retweet by Guy Kawasaki, his "sneezer" influence is huge.
3. What opportunities come from growing one's Twitter influence? Depends on what you want from the experience. Access to information and the creation of a network of relationships that value your ideas. Granted, the connection maybe thin, but if you are recommending a friend's new book, that could be all it takes to make a best seller. If this doesn't make sense, check out Mark Granovetter's "Strength of Weak Ties" concept.
4. What problems must I address in order to make the most of Twitter? The first one is conceptual on several levels. It is our perception of who we are as influencers or as connectors to influencers. Second, understanding what kind of influence do we want to have? What is the impact that you want to have through your involvement in social media? Why are you participating and contributing? It helps to have a plan or a strategy, and not simply do this for amusement. Third, commit to developing the skills of virtual relationship building. Fourth, commit to the time that is required to do this well.
As for me, my purpose of Twittering, as well as for writing this blog, is to build Trust and Confidence in my ability to provide leaders the help they need as they go through organizational, professional and personal transitions. Trust is confidence in the integrity of the person. Confidence is trust in our competency to do what we say we can. Twitter is one of the ways that allows for that impression to lead to the establishment of a relationship of service.
All these social media tools are in their early stages of development. The next generation must develop the capacity to link the virtual work with the local. To create real collaborative partnerships that utilize the value of social media is the next step. Part of this is technological, and part learning how to adapt our human relationship perceptions to adapt to a changing world. Should be interesting to watch it develop.
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