Where do you begin with clients?
Are you selling?
Do you begin with what they want?
Or, do you explore what they perceive their need to be?
I start with the transition question.
What's the transition question?
It is a question about what they perceive as having changed. It isn't just that it has changed, but change in some relatively permanent way, as if there is no going back.
Most people have a sense that something has changed, is changing or needs to change, but don’t have a way to see it very clearly or completely.
That is where I begin.
Once they see this transition, they are more motivated to make changes that take advantage of the transition they are in.
People see problems. They know when things are not right or in decline. They know it intuitively, even though that can't describe it precisely.
Once they begin to see the transition they are in, I begin to talk with them about the dynamic of the Circle of Impact. This dynamic is an interplay between our ideas, relationships and the contexts where we are involved. They are always touching one another.
For example, your client's perception of transition is not just an idea. It is also a product of their interaction with people and their involvement as participants and contributors in the social and work contexts where they are involved. These contexts are impacted by the quality of relationships and by the ideas that govern how the structure and relationships function.
If your client's group is in transition, meaning that change is happening to them, and it isn't clear where it is going, then a lack of clarity (Ideas) about policy and procedures may be affecting the comfort and security that people feel in their relationships with each other. If there is a lack of trust then the group has less capacity to manage well the transition they are in.
See how this dynamic is played out? Try this exercise.
Make a list of your clients and ask the following three questions about their situation.
1. Is my client clear about who they are and what they stand for?
2. Do they trust the people with whom they are involved?
3. Do they feel that they have an opportunity to contribute their best?
If the answer is no to any of these questions, then there is a breakdown in the dynamic of the Circle of Impact.
Helping people move from a vague sense of change and need to a clearer one provides a foundation for addressing the deeper issues of their mission, vision and values. I call them the deeper issues because these are not simply ideas, but the ways we connect the dimensions of the Circle of Impact together.
Look at the above illustration.
A mission is an idea that connects a social or organizational context not only to its purpose, but also how it is organized to achieve its mission.
If your client's stated mission and the organization of their life and work are not in agreement or alignment, then you know there is an issue to address.
How will they see this disconnect between mission and structure? One way is that no one takes their stated mission seriously. They are simply empty words.
A vision is a word-picture of the effect of a group's mission. It captures the impact that people create through the social or organizational context where they participate?
If there is not actual impact, then you know that there is a breakdown in the Circle of Impact. Is the breakdown an Idea, Relationship or Structure problem? Until you look closely at the dynamic you don't know. However, it is less important where the problem is than realizing that the solution comes from all three dimensions.
My experience is that all people have values, but often don't know what they are. They need help in identifying them. And we need a real world impact picture in order to identify them.Values function in two ways.
1. Values unify relationships. They are the bond that unites people within a social or organizational context together.
2. Values also create the strength that everything else is dependent upon. A mission is simple a statement of identity and purpose. A vision is a statement of the results of that mission. Underlying both ideas are values, and the values really are used to create the strength that we see in collaboration.
Real strength comes from our interaction with people, whether as partners, employer/employees or with clients. Ideas and the structure of social and organizational contexts are the tools that we use in our relationship to make a difference that matters.
The problem for most of us, including our clients, is that we have not been taught how to see this dynamic between our ideas, structure and relationships.
Helping your clients clarify the perception of their problems and the transition they are in is the first step toward bringing significant, sustainable solutions to their situations.
Next week, I post at Weekly Leader, Part 2 of a process that you can use with your clients to help them identify the impact that they want to have next year. When you use this methodology together, you build trust and a vision for how your relationship can make a difference beyond what you have been able to do up to now.
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