Fear of the unknown is driving business.
What to do?
Clarify what is known.
Talk about the opportunities there.
Change to meet them.
I was thinking about Lewis & Clark as I wrote this.
During the L&C bicentennial I began a blog about their leadership. The last set of posts I wrote can be found here. They capture much of what I see in their story.
Here are two charts that I put together during the L&C bicentennial to help me understand their importance. I've posted them here. Hope they are helpful.